Home / Privacy Policy
  1. Introduction
    Welcome to Real Trading.

    We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, disclose, and safeguard your information when you visit our or interact with us in other ways (e.g. by email, phone).

    By accessing or using our website or providing us your data, you agree to the practices described in this Privacy Policy.

  2. What kinds of information we collect

    We may collect and process the following categories of personal data:

    • : name, title, company name, business address, email address, telephone number.
    • (if applicable): username, password.
    • records of purchases, orders, payments, invoices.
    • IP address, browser type, operating system, device information, referral URLs, page views, time stamps, cookies, usage data.
    • : your preferences in receiving marketing from us, your communication preferences.
    • : any other information you provide (e.g. via contact forms, inquiries, feedback).

    We collect this information when you:

    • Browse our website
    • Register as a user or trade partner
    • Place orders or request services
    • Fill in forms (e.g. contact us, request quote)
    • Communicate with us (email, phone, etc.)
    • Use or view our website via cookies / analytics technologies
  3. How we use your information

    We will use your personal data for the following purposes:

    • To provide, operate, maintain, and improve our services and website
    • To process orders, payments, and fulfil delivery or services
    • To communicate with you, send you updates, respond to inquiries
    • To send marketing, promotional offers (with your consent where required)
    • To monitor usage of the website and analyze performance / trends
    • To detect, prevent or address technical issues, fraud, security issues
    • To comply with legal obligations
    • For business administration (accounting, record keeping, audits)

    We rely on various lawful bases under UK / EU law (GDPR) to process your data, including:

    • (e.g. processing your orders)
    • (for marketing, cookies, etc.)
    • (e.g. fraud prevention, improving our website)
  4. Cookies, tracking, analytics

    We use cookies and similar technologies to collect technical and usage data. Cookies help with website functionality (login, remembering preferences), analytics (Google Analytics or others), and marketing (retargeting, advertising).

    You may refuse or withdraw consent to cookies (via your browser settings), but that may limit your ability to use parts of the website.

    We may use third-party analytics or advertising providers (e.g. Google Analytics, advertising networks). Their use is subject to their own privacy policies.

  5. Disclosure / sharing of your data

    We may share your personal data with:

    • who help us run the business (payment processors, IT providers, logistics, email providers, hosting, analytics).
    • or related companies within our group.
    • law enforcement, auditors, courts if required by law, or to enforce our rights.
    • (in case of business sale or merger) under confidentiality arrangements.

    We require that third parties with whom we share your data respect and protect it consistent with this policy and applicable law.

  6. Data retention

    We will retain your personal data only for as long as necessary for the purposes for which it was collected (e.g. to provide services, maintain records, legal obligations). After that, we will securely delete or anonymize it.

    We may keep data for longer periods to comply with statutory obligations (tax, accounting), resolve disputes, or enforce our agreements.

  7. International transfers

    If your data is transferred outside the UK or European Economic Area (EEA), we will ensure appropriate safeguards are in place (e.g. standard contractual clauses, adequacy decisions, binding corporate rules) to protect your personal data.

  8. Your rights

    Under applicable data protection laws you have certain rights in relation to your personal data:

    • Right to access / obtain a copy of your data
    • Right to correction / rectification
    • Right to erasure (“right to be forgotten”) in certain cases
    • Right to restrict processing
    • Right to object to processing, including for direct marketing
    • Right to data portability
    • Right to withdraw consent (where processing is based on consent)
    • Right to lodge a complaint with a supervisory authority (e.g. the UK Information Commissioner’s Office)

    To exercise any of these rights, contact us using the details below.

  9. Security measures

    We implement and maintain appropriate technical and organizational security measures to protect personal data from unauthorized access, loss, misuse, alteration, or destruction.

    However, no security system is perfect; we cannot guarantee absolute security.

  10. Children

    Our website and services are not intended for children under 18 (or local legal minimum). We do not knowingly collect personal data from children. If we learn we have inadvertently done so, we will take steps to delete that data.

  11. Changes to this Privacy Policy

    We may update this Privacy Policy from time to time. When we do, we will post the revised version on our website with a revised “last updated” date. You are encouraged to review this policy periodically.

  12. Contact us

    If you have questions about this Privacy Policy or wish to make a request regarding your personal data, please contact:

    Real Trading

    Address: Unit 16, The Gateway Estate, Birmingham Cargo Airport, Birmingham, B26 3QD

    Phone: 0121 782 6400

    Email: sales@realtrading.co.uk